Our Business

Campsite Marketing

Alan Rogers Marketing

Alan Rogers BV, based in Amersfoort in the Netherlands, trades as Alan Rogers Marketing and is responsible for the sale of promotional products and marketing services to European campsites. It is one of the fastest growing areas of our business. Cornel Straver and his team are responsible for meeting sales targets for all in-guide advertising as well as other Alan Rogers Marketing products and services and third party sales.

Direct sales

Directly responsible for the main France market and also the Netherlands, Alan Rogers Marketing has had major success in increasing advertising revenue in recent years. In addition to on-the-page advertising in the Alan Rogers Guides, the team in Amersfoort are also responsible for sales of additional products and services including:

• Signature advertising
   The Alan Rogers newspaper for distribution at exhibitions.

• On-line advertising
   E.g. website listings, advertorials, banner advertising, e-newsletters.

• Marketing services
   Exhibition brochure distribution, press releases, translation services, consultancy.

• Third party sales
   Advertising sales for Practical Caravan Magazine, Vakantiekriebels etc. Sale of ‘AR Interactives’
   (content-managed websites)

Agent sales

The Alan Rogers Marketing team also have responsibility for the successsful development of sales through agents in other European countries (of which Italy and Spain are most important). Sales have grown significantly from these countries in recent years